Salesforce Marketing Cloud

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise, designed to orchestrate an agency of AI agents that deliver adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, the platform connects data, AI, automation, and engagement into one deeply unified system for both B2B and B2C marketing. AI agents act as always-on collaborators, generating segments in real time, adapting experiences to individuals, and delivering personalized answers across email, SMS, and web — 24/7. Unstructured data becomes AI-ready with Data 360, unifying PDFs, videos, CMS content, and more to power automation, real-time analytics, and a live knowledge base. The platform transforms traditional one-way marketing into two-way customer conversations, connecting marketing with sales, service, and commerce. Campaigns can assemble and optimize themselves in Marketing Cloud, deploying in hours rather than weeks with always-on execution, performance monitoring, and real-time optimization based on marketer-defined goals. Agentforce Marketing replaces traditional automation by letting marketers define strategy — such as increasing loyalty among at-risk customers — while AI agents handle content creation, audience building, messaging personalization, performance optimization, and cross-team handoffs.